The Hotel Room Occupancy Rate (TPK) in West Java in August 2023 reached 41.72 percent, down 2.21 points compared to the TPK in July 2023 which reached 43.94 percent.

The Hotel Room Occupancy Rate (TPK) in West Java in August 2023 decreased by 2.21 points compared to July 2023. The TPK in August 2023 reached 41.72 percent, while in July 2023 it reached 43.94 percent. This decrease in ROR shows that: There will be a decrease in the number of hotel guests in West Java in August 2023. This condition can result in: Decline in hotel revenue Reduced activity at the hotel Termination of employment (PHK) of hotel employees Several factors might cause a decrease in ROR: The school holiday season has ended. Weakening people's purchasing power. There is an increase in plane ticket prices. West Java tourism promotion has not been optimal. Efforts that can be made to increase ROR: Providing discounts or promotions on hotel room prices. Improving the quality of hotel services. Promote West Java tourism more intensively. Organizing events in West Java. It is hoped that with various efforts, hotel TPK in West Java can recover and increase.