The Room Occupancy Rate (TPK) of star and non-star hotels in West Java is 37.99%

Room Occupancy Rate (TPK) is an important indicator for measuring hotel performance. Understanding TPK can help various parties, including: Hotel Owner: Making Strategic Decisions: TPK data helps hotel owners determine business strategies, such as: Room Pricing: Adjust room prices based on season, demand, and occupancy. Promotional Packages: providing attractive tour packages to increase visitor interest. Marketing and Advertising: Target marketing strategies to the right market segments. Facilities Management: Prioritizes the development of facilities that guests are interested in. Improve Operational Efficiency: Optimize the use of resources such as staff and energy based on occupancy levels. Evaluating Performance: Comparing TPK with other hotels in the same area to measure hotel performance. Government: Expressing Tourism Policy: Formulate appropriate policies to encourage the growth of the tourism industry, such as: Providing Incentives: Providing incentives for hotels that increase ROR. Tourism Promotion: Increasing promotion of domestic and foreign tourism. Infrastructure Development: Building infrastructure that supports tourism, such as roads, airports and ports. Monitoring Tourism Industry Development: Tracking TPK as an indicator of overall tourism industry performance. Overall: ROR is not only an indicator for hotels, but also for the tourism industry as a whole. By understanding and improving TPK, all parties can contribute to creating a more dynamic and growing tourism industry. TPK can also be used to: Compare the performance of hotels within the same group. Know hotel occupancy trends in a region. Assess the impact of certain events on the tourism industry, such as natural disasters or economic crises. By understanding the various benefits of TPK, it is hoped that all parties can work together to increase hotel occupancy and encourage sustainable growth of the tourism industry